Although vegetarian or vegan nutrition has become really popular in Germany, this obviously has no effect on the consumption of fruit and vegetables. Consumption is stagnating. In addition, per capita consumption is still below the recommended guide value.
Vegetable consumption even decreased
Nutrition trends like vegan or vegetarian have found more and more fans in Germany in recent years. Nevertheless, they apparently did not help fruit and vegetables to gain new popularity in Germany. On the contrary: the consumption of fruit and vegetables is stagnating. As reported by the Berlin Fruit Logistica trade fair (3 to 5 February), according to a report by the dpa news agency, 85.5 kg of fresh fruit were purchased per household last year, 0.1 percent more than in 2014. At the same time, consumption fell of fresh vegetables year-on-year by 1.1 percent to 69.9 kilograms.
Per capita consumption of Germans too low
The per capita consumption is thus still significantly below the guideline recommended by the World Health Organization (WHO) of at least 400 grams of fruit and vegetables a day (146 kilograms a year). According to the German Society for Nutrition (DGE) it should be at least 400 grams of vegetables and 250 grams of fruit per day for health reasons. The consumer information service aid gives tips on how to make the recommended five servings of fruit and vegetables every day. For example, by integrating them into the various meals: an apple in the muesli in the morning, carrots as a snack, a salad for lunch and vegetables in the evening as a side dish.
Fruits and vegetables keep you healthy
Nutrition experts repeatedly point out how important such foods are for our health. New insights are also always being gained in studies. Current studies show that fruits and vegetables keep the heart healthy. It has long been known that the higher the vegetable and fruit consumption, the lower the risk of suffering a stroke or heart attack. This connection is not clear for cancer, but is assumed. In addition, certain plant substances in fruits and vegetables help you lose weight, as researchers recently reported. So there are enough reasons to treat yourself to more of it.
Fruit that has already been cut has sales potential
As it says in the dpa report, the industry sees no connection between stagnating consumption and price fluctuations. "Today's consumers often do not know how to properly prepare savoy cabbage or white cabbage," said Margareta Büning-Fesel, executive director of the nutrition adviser aid-Infodienst. You can find out how to conjure up delicious dishes from vegetables, and that very easily, on various Internet portals. According to the information, the industry sees great potential in so-called convenience offers, i.e. fresh fruit that has already been cut. (Ad)