Shock Pictures: Smoking becomes a horror painting

Shock Pictures: Smoking becomes a horror painting

The days when smoking had its status as a cultural practice are over. In the 1980s, biology teachers used 16 pictures of smoking legs to warn the 16-year-old of the consequences of cigarette consumption and thus mostly triggered the pubertal reaction of defiance “to smoke one first”.

Shock pictures
If you want to enjoy your Bahman in Iran, you are looking at a smoking lung, as is the tobacco friend in the USA. In Germany, too, an EU directive will come into force on May 20, which is intended to prevent people from smoking with horror pictures. 42 shock sequences show the consequences of nicotine consumption in the blackest colors: smoking lungs, amputated limbs or a rotten foot are added to staged scenes, for example of aged skin. Potential smokers now experience that babies degenerate from smokers, that smoking blinds or causes cancer, not only in the text as before, but in as drastic images as possible.

The EU directive
The EU anti-advertising directive requires that at least 65% of the front and back be filled with deterrent text and images, for cigarette packs as well as for rotary and hookah tobacco. To increase the effect, the individual packs show different motifs.

In addition, tobacco advertising in the cinema may only run after 6 p.m. and also for films with FSK from 18 onwards. From 2020, outdoor advertising for tobacco products and e-cigarettes is generally prohibited.

Ingredients prohibited
In the future, all additives that make tobacco taste better, create addiction or increase the toxic effect will be prohibited. Fruit aroma is just as much a part of this as menthol cigarettes.

Dangers of smoking
Tobacco smoke contains almost 250 substances that are considered toxic, and almost 100 are said to cause cancer. The smoke gets through the lungs into the blood and thus into the whole organism. A classic complaint from smokers is an inflamed and narrowed lungs, which manifests itself primarily through shortness of breath.

Smoking is also said to damage potency, cause cardiovascular diseases, reduce physical performance, and harm the child during pregnancy.

cancer
Smoking causes lung cancer and promotes up to a quarter of all other cancer diseases. The cancer-causing substances in tobacco smoke cause not only lung cancer, but also cancer in the larynx, esophagus, bladder, kidney, pancreas, stomach and cervix.

Not only do smokers die from lung cancer more often than non-smokers, but more often from other forms of cancer.

Approximately three million people die each year from the effects of smoking, one in three of them from lung cancer, and heavy smokers have a life expectancy that is up to 20 years shorter.

Alcohol and cigarettes
Alcohol with the cigarette significantly increases the risk of cancer. It dissolves the cancer-promoting substances in tobacco smoke and thus paves the way, especially for carcinomas in the larynx, oral cavity and esophagus. The best way to reduce the risk of cancer would be to avoid alcohol and cigarettes; Leaving one of the two already reduces the risk.

Successful deterrence?
Is the anti-advertising with horror pictures successful? 62% of ex-smokers surveyed in Australia said the scary images had influenced them to quit smoking.

Surveys among former smokers in Canada also showed that the manipulations strengthened their decision to quit smoking.

Many active smokers, on the other hand, feel stigmatized, discriminated against as child-damaging and unstable addicts.

Tobacco industry criticizes authoritarian state
Michael von Foerster, spokesman for the Association of the German Smoking Tobacco Industry (VdR) says: “There must be an end to an authoritarian health policy that defines socially undesirable behavior and then pillorises it, thereby discriminating against consumers. Today it is against tobacco, tomorrow against alcohol, sugar, fats and cars. ” (Dr. Utz Anhalt)

Author and source information


Video: This Is Modern Art. 2 of 6. Shock! Horror! 1999